amitabh bachchan posters::This offthecuff comment was enough to further stoke the fires of the marathinorth india tension in maharashtra.
Reacting to this comment, raj thackeray issued a diktat, putting a ban on all promotional campaigns featuring the bachchan family in mumbai and other parts of maharastra.
The worst sufferer has been idea.
Hoardings, displays, bus shelters featuring abhishek bachchan have been vandalised in mumbai, nasik, thane, beed, latur, ahmednagar, sangli and nanded.
Other campaigns that have faced the mns ire include binani cement and parker pen, both of which are endorsed by amitabh bachchan.
Exchange4media spoke to the advertising fraternity and ooh players to get their reactions on the latest fracas.
I would suggest that from now onwards, the affected media owners can cover such unforeseen losses by getting their properties insured under the riot, fire and malicious damaging insurance policy.
As far as the client is concerned, i feel that idea officials should take up the case in the court of law against the political party involved.
They have to bear unnecessary losses for no fault of theirs.
It is a pity that even after 61 years of independence such instances keep happening in cities like mumbai, which is not only a cosmopolitan city, but also the financial capital of india.
Actions such as these by political parties does not justify their act by dismantling the ooh property of the outdoor media owners, rather the party workers should have resolved the case in the court of law.
The right to speech is now a question that can be debated in the court of law.
As of now, the government officials who are responsible for the law and order in the state, should take up this issue with the political party concerned and prevent the outdoor industry from such uncalled for and unforeseen losses.
They keep on issuing me notices.
Let them issue notices, i will keep on expressing my views.
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